Blue Apron

Blue Apron is an online food subscription company that home delivers pre-portioned ingredients and recipes. I designed a series of magazine advertisements consistent with Blue Apron's brand to promote the company and to increase mindshare for their novel concept. I conceptualized and designed the ad campaign that emotionally appeals to the target audience and also used one of the company's unique selling propositions to popularize the brand.

Adopt a dog

I designed a series of public service advertisements to promote the cause of dog adoption. I tried a different approach to the usual campaigns by making use of satire and selling the contrary idea of why one should not adopt a dog. As for colors, I used both warm and cool palette for the design to appeal to different audiences.

Hershey's dark chocolate

The main purpose of this project was to put Hershey's Dark Chocolate Kisses in a new light, by advertising the hidden advantages of consuming it. I researched and found out that dark chocolate can be beneficial for heart's health, the same concept that I employed to reposition the product. I came up with a whimsical idea of creating a mascot based on Hershey's Dark Chocolate Kisses.