The assignment was branding for GameOn Tech Corporation, a company that develops educational games for children with autism spectrum disorder. This was an elaborate project where I created all the identity pieces for the company. Primarily, I conceptualized and designed the logo, which was the inspiration for all the other branding materials. I then designed the brochure, corporate stationary, website landing page, company presentation and the annual report cover. I also crafted a special pull-out style business card.

The branding required to be fun and meaningful as well as convey the values of the company. I chose bright colors and sprightly illustrations to appeal to the target audience. This was an academic project.