Cost Plus World Market is a national chain that sells original and handmade items from around the globe. I worked on an academic project for a Holiday season direct mail to be sent out to select customers for the purpose of improving brand loyalty. Since the design was holiday themed, I included a snowflake ornament as a surprise gift hidden inside the box. I incorporated "Unique as a snowflake" as a slogan, to portray the uniqueness of the hand-crafted products sold by World market. As for colors, I went with the holiday palette to go with the rest of the theme.